Our Story
Two Sisters, One Big Idea: Meet the Co-Founders Behind Gether
Claire Waring and Elly Bartens are both busy mums and professionals - full-time jugglers who were done with the chaos of managing work and family. They got tired of missing things for their kids – forgetting library days, PJ days, and gold coin donations. Between the school emails, WhatsApps, newsletters, sports and party invitations… It felt like they were always playing catch-up.
Gether research revealed they weren’t alone. Parents across the globe effectively lead double lives with a day job and an extra shift of family responsibility on top. Ninety percent of women feel solely responsible for their family’s schedule and spend a staggering 520 hours per year on this invisible labour.
Gether was built to address this critical problem - it’s an AI-powered app built by parents to ease mental load, save time and reduce the anxiety that comes with family organisation.
And this isn’t just a personal crusade, this is a global economic opportunity. Unlocking equal participation in the workforce could add 12 trillion in GDP and be instrumental in closing the gender gap for good.
Welcome to Gether, we’re so glad you are here.
What’s missing are tools.
A CFO has SAP and a CSO has salesforce. If we treat the home as an organisation the person in charge needs the right tools to succeed.The CEO of a home now has Gether.
Meet the Founders
-
Claire Waring
CO-FOUNDER
Claire has 20+ years marketing experience across Australia, Asia and Europe as a senior leader of creative and product teams. Award-winning Executive Creative Director, B&T top 10 creatives in Australia 2023, Cannes Lions inaugural gaming jury, speaker, advocate for women & mum of two.
-
Elly Bartens
CO-FOUNDER
Elly has 15+ years start up experience building data analytics teams and martech products. Co-Founder of Tribes.AI (SaaS) and GM of Datalicious - built to 50 people, $10M+ consultancy with successful Equifax exit. AMES Award for Analytics Innovation with Telstra, Co-Published Whitepapers with EConsultancy & Meta. Mum of two.
Read the latest Gether news
How can you get in touch with us?
-
We’d love to hear from you, the best way to reach us is at hello@gether.life
-
Sign-up here for a free trial.
-
Let’s chat! We’re happy to contribute to articles and interviews. We can also supply you with a press pack and answer any questions you may have on mental load, working parents, gender equality, empowering mums in the workplace and AI enabled parenting.
Reach us directly: elly@gether.life