The $12 Trillion Opportunity: How Saving Families Time with AI Is Changing the World
Every parent knows the endless juggle—school runs, permission slips, medical appointments, family events—all competing for that one precious resource: time.
Today, the rise of AI-powered family organizers is poised to do for home life what enterprise software did for global business, freeing families from relentless admin and unlocking an economic opportunity worth up to $12 trillion in global GDP. At Gether, an Australian-founded AI family assistant, we are leading the charge—proving that reducing the mental load for parents isn’t just good for families; it’s big business and a powerful step toward gender equality.
The often-invisible work of family management—tracking school notes, sports sign-ups, appointments, and deadlines—consumes up to 520 hours a year for the average mother, fueling daily stress and lost productivity.
The Market Opportunity: Massive and Growing
The family AI and organization app market is surging, driven by parents’ demand for smart digital tools that make family life easier. Over 2.6 billion people worldwide live in families with children, and global generative AI app downloads reached 1.7 billion in the first half of 2025 alone, with family-focused apps projected to account for over $11.8 billion by 2032, growing at more than 10% each year.
In a survey conducted by Gether of over 300 parents, over 85% of surveyed say digital tools would help them manage the family mental load.
How Gether Is Tackling the Mental Load
As a next-generation AI family assistant, Gether leads the way in lightening the invisible labor of family management. Built by parents who understand the daily juggle, Gether’s platform stands out for its proactive and collaborative approach:
Instantly extracting and scheduling events from school emails, texts, and WhatsApp messages.
Syncing family calendars across Google, Apple, and work accounts for real-time visibility.
Sending daily SMS reminders to ensure nothing falls off the radar.
Saving families 7+ hours each week, freeing up time for what matters most: being together.
Ability to add partners and carers to the platform - creating one central place where the mental load of a household can be managed and shared
Availability in over 30 languages
As Co-Founder Elly Bartens shares,
“We’re incredibly passionate about using AI for good and helping families win back the thing that is most precious to them—time together. We’ve built Gether from our experience as parents, a tool that quickly & simply helps keep your family organised.
The thing I love most about it is the feedback from new parents telling me how this has helped them reduce the anxiety & worry they carry each and every day.”
Why This Matters Now
With the “mental load” finally visible—and finally shareable—AI family assistants are helping parents reduce stress, miss fewer appointments, and focus on what truly matters. Products like Gether aren’t just helping families get organised—they’re fueling equality at home and unlocking new opportunities for parents and economies alike.
